Today I want to discuss how designers can get businesses to use their work. Though my experience is running a t-shirt company, I think what I’m about to say has wider application for designers in all fields. I’m going to dissect three messages I’ve received from artists with offers to use their work. None of these are perfect and the first one is absolutely terrible.
Let’s start with the worst:
So this fella sends me a message asking if I’m interested in his shirt design. The wording is pretty vague.I have no idea if he already has a design created or if he’s just throwing around an idea and wants to get feedback. There’s also nothing to give me any indication of his design quality. This message creates a lot of work for me. I have to ask further for further details that should have been given.
This message is a little better. It’s a step up from the first one by offering some samples of his work and shows that he’s already done designs in my field (cryptocurrencies like Ethereum) . This keeps me from having to ask too many questions as I can gauge his limitations and strengths by looking at the portfolio. He also offers a bit more of a specific offer. However I get a lot of message like this from designers. It’s important to look for opportunity but this message does little to help him stand out. Why should I choose him over any other free lancer I could find online? There is no attempt to build any sort of relationship or give me value.
This message gets even closer to the ideal. The designer just straight up sends me some work I could use. I’m prompted to respond, especially given that these designs very usable. It’s completely eliminates any guess work on my end and even saves me the trouble of having to come up with a design idea to commission. This designer has my attention by offering me something with clear value. The context of this specific conversation made the lack of written out value proposition okay. The designer established a relationship with me by having a conversation on a different topic. If you don’t already have an in to a conversation with the business you may want to include a message along with the designs you send in.
If you want businesses to use your designs, do everything you can to minimize the work on their end. Some sort of combination of the second and thirds messages is going to be the way to go. Send them samples of your work, send them designs ideas, and even potentially go as far as sending a free design. Good luck!